COMMUNICATION THEORIES, IMPORTANCE, CONCERNS
COMMUNICATION THEORIES Many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding. Additionally the bio-communication theory investigates communicative processes within and among non-humans such as bacteria, animals, fungi and plants. Additionally, the communication theory is used when analyzing technical texts. We might say that communication consists of transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory. IMPORTANCE OF COMMUNICATION THEORIES A theory helps us understand better the factors that are involved in a phenomenon–a process, an effect, a problem that can’t be easily explained. With the help of a theory, we ...