LAWS AND ETHICS OF PUBLIC RELATIONS
ETHICS Ethics, also known as moral philosophy is a branch of philosophy that addresses questions about morality—that is, concepts such as good and evil, right and wrong, virtue and vice, justice, etc. LAWS Law is a system of rules and guidelines, usually enforced through a set of institutions. It shapes politics, economics and society in numerous ways and serves as a social mediator of relations between people. VARIOUS LAWS AND ETHICS OF PUBLIC RELATIONS IPRA CODE OF PROFESSIONAL CONDUCT: Following code of conduct was adopted by the International Public Relations association at its general assembly in Venice, May 1961 and is binding on all members of the Association. Personal and professional Integrity Conduct Towards Clients and Employers Conduct Towards the Public and the Media Conduct Towards Colleagues Personal and professional Integrity: It is understood that by personal integrity is meant the maintenance of both high moral standards and a sound reputation. By pro