PROPAGANDA DEVICES
THE PROPAGANDA DEVICES: The seven propaganda devices are name calling, glittering generality, transfer, testimonial, plain folks, card stacking, and band wagon. Each will be defined and discussed with exam¬ples from contemporary society. Name Calling Glittering Generality Transfer Testimonial Plain Folks Card Stacking Band Wagon Name Calling: Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the...