Mass Communication & Journalism

  In the broadest sense, a model is a systematic representation of an object or event in idealized and abstract form. Models are somewhat arbitrary by their nature. The act of abstracting eliminates certain details to focus on essential factors. . . . The key to the usefulness of a model is the degree to which it conforms--in point-by-point correspondence--to the underlying determinants of communicative behavior.”  Communication models are merely pictures; they’re even distorting pictures, because they stop or freeze an essentially dynamic interactive or transitive process into a static picture. Models are metaphors. They allow us to see one thing in terms of another. VARIOUS MODELS OF COMMUNICATION  Lasswell’s Models  Shannon and Weaver’s Model  Osgood’s model  The Scharmm Models  Newcomb’s Symmetry model  The Westley-MacLean Model  The Gerbner Model LASSWELL’S MODEL: Lasswell's model is a verbal saying, which say about who says what in which channel, t...