Mass Communication & Journalism

QUESTIONNAIRE - OVERVIEW Questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic [1] . When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups or people or entire populations. Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. Good questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless. A useful method for checking a questionnaire and making sure it is accurately capturing the intended information is to pretest among a smaller subset of target responde

RESEARCH:                         Research can be defined to be search for knowledge or any systematic investigation to establish facts. The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but need not do so. KINDS OF RESEARCH: Research can be studied or conduct under two divisions Ø     According to the methods Ø     According to the purpose These both could be further sub divided in numerous ways but the following eight pairs of classification schemes are particularly important:- ü           Quantitative or Qualitative Research. ü           Interpretive Functional Research ü           Experimental or Naturalistic Research. ü           Laboratory or Field