NEWSPAPER TERMINOLOGIES ABBREVIATIONS ALPHABET B
backgrounder: (1) a meeting with the press in which a source gives information not for publication (2) informative, factual story that relates the history or background of a current news event in order to aid audience understanding
balloon: a cartoon device, used in comic strips and occasionally in other ways, that show the words of a person coming directly from his mouth into the "balloon"
bank: (1) lower portion of a headline (2) computer file in which stories are kept before they are placed in their designated page form
banner: a headline stretching across the top of a page; also called a "streamer" or "banner line"
beat: a reporter's regular assignment, such as city hall beat, police beat
binding: any further treatment of stock after printing; includes cutting, folding, trimming, gathering, stitching and gluing
bleed: an illustration filling one or more margins and running off the edge of the page or border; used frequently in magazines and advertisements
blind ad: a classified ad hat does not reveal the identity of the advertiser; responses are generally sent to a P.O. box
blind interview: an interview story in which the interviewed person is not disclosed; e.g., a "highly placed official," a source close to the mayor," etc.
blow up: (1) to play a story beyond its news value (2) to enlarge something (photo, art, copy, etc.)
body type: type used in stories, not in headlines; generally under 12-point size; opposite of display type
boil or "boil down": an expression for condensing news copy
bold or boldface: heavy or dark-faced type. This is boldface.
border: boxes or frames around pictures, stories and advertisements. Borders are computer generated and are available in many different styles.
box: refers to type that is framed in a border to give it prominence. The box is sometimes "filled" with a shaded area.
break: (1) the point at which a story turns from one column to another or "jumps" to another page (2) the time when a story becomes available for publication. News is said to "break" when it happens
bulldog: the earliest edition of a newspaper, or one printed outside its regular schedule; e.g., a Sunday paper printed days ahead of its publication date
bullet: a large dot or other shape used as an attention-getter
bumped heads: similar headlines running side by side that create monotony and the tendency to read across.
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