Concept of communication, why do we communicate, basic elements of communication process

Communication is a process of transferring information from one body to another. Communication processes are sign-mediated interactions between at least two agents which share a stock of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction (information).

Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing.

The word communication has originated from a Latin word “Communes” which means something common. Therefore, when we communicate, we are indeed trying to establish commonness of thoughts or feelings with other individuals.

DEFINITIONS:
1.    Communication is the process in which the message moves from source to destination
2.    To communicate one’s ideas, thoughts or feelings to another person.
3.    The process of transmitting means between two individuals.
4.    Communication occurs whenever information is passed from one place to another.
5.    Communication is the tool that makes society possible and distinguishes it from other societies.
6.    The essence of communication is getting the receiver and the sender, and tunes it fro a particular purpose.
7.    Communication is simply “to make known” or to pass news and information to and from”.
8.    “Who says, what, in which channel, to whom, with what effect” Harold lesswel.
9.    Communication as a process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour also techniques for expressing ideas effectively in a speech or writing.

DO WE COMMUNICATE
The basic purpose of communication is to bring changes in the behaviour of the receiver. We communicate to have some effects on the receiver and to bring a change in the cognitive (thinking), effective (feeling) and behaviour (acting) of the receiver. Aristotle defined the study of rhetoric (communication) as the search for “all the available means of persuation” The basic purpose of communication is to inform, educate and entertain people.
Communication is the psychological need of the people living in a society. It is as important to human beings as food for their health. A person when quiet is supposed to be engaged, communicating with the nature. A new born baby cannot convey his/her hunger to his/her mother, yet he/she communicates by crying.

BASIC ELEMENTS OF COMMUNICATION PROCESS
Researchers call our attention to several elements in the communication process: source, message, channel, receiver, effect, feedback and more.  The communication process remains basically the same for interpersonal and mass communication.
Source
Encoding
Message
Channel
Receiver
Decoding
Source:    We can say that all human communication has some source, some person or group of persons with a purpose for communicating.  A person who speaks writes or makes facial expressions is called the source. Source can be an individual or group of people or an inanimate like computer, radio, music, book et.
Encoding:    Message always remains in the mind of the source in the form of an idea when he gives physical shape to it by transmitting it into words or pictures then it becomes a message. This process is called encoding. In other words, the process of giving physical shape to one’s idea is known as encoding or the speaking mechanism of the source is called encoding. Giving names to things, ideas and experiences is also an act of encoding.

Message:    The message is the translation of ideas proposes and intentions into a code and a systematic set of symbols. Berlo says that there are three factors that should be taken into account considering the message:
A.     Message code: which has to do with the way in which symbols are structured?
B.     Content: the selection of material to express the purpose.
C.    Treatment: the way in which the message is presented, that is frequency and emphasis.

Channel:    It is the medium utilized to convey a message; it is the means by which a message travels between the communications senders to the communication receiver. In case of mass communication, the channel might be radio, tv or newspaper. The sensing power of an individual is also channel of communication such as taste, smell, hear and see etc.
Receiver:    The receiver is the most important link in the communication process.  If the source does not reach the receiver with his message, he might as well have talked to himself.  The receiver is the target of communication that we want to have the positive response.

Both the source and the receiver can be analyzed in terms of four factors: their communication skills, attitudes, knowledge levels, cultural contexts and social systems.  The receiver always has to be kept in mind when the source makes decisions concerning different communication variables.

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