RADIO PROGRAMME CLASSIFICATION
Radio and Television are based on major three categories programmes. Radio broadcasting ever since its birth has kept growing in terms of its programmes, policies and target areas in order to meet the requirements of its listeners and ever changing demands of the time. Following diagram shows the programmes classification in both medias:- Radio programmes can be classified on the basis of various criteria. However, the broad classification of programmes is made on the following basis: Aims of programme Audiences of the programme Formats of the programmes AIMS OF PROGRAMME: Under this approach programmes are classified in accordance with the overall aims conceived by the planner. This classification comprises entertainment programme, information programme, educative programmes or social purpose programmes. AUDIENCES OF THE PROGRAMMES: ...
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